Amazon Off to College

Video Demo

Challenge

Amazon wanted their Off to College campaign to highlight a curated selection of student essentials while making the shopping process quick, intuitive, and visually appealing. The goal was to inspire purchases while keeping navigation simple for a mobile audience.

Pre-Sale Mock Journey

I developed pre-sale mockups featuring a swipeable dorm room experience, extended using AI to create a continuous panoramic view. Clickable hotspots were placed over key product categories like bedding, storage, lighting, and tech, allowing users to shop directly from the ad. This interactive concept not only showcased Amazon's variety but also created a fun, exploratory experience that was key in winning the campaign.

Client-Provided Assets

Post-Sale Execution & Outcome

Once the campaign was awarded, Amazon requested a simpler and faster-to-navigate experience. I redesigned the unit into a four-category shopping grid featuring Desk/Study Supplies, Electronics, Fashion, and Storage Organization. Each category was represented by large rounded tiles with bold product imagery that made it easy for users to tap and explore.

The design stayed true to Amazon's brand palette while delivering a crisp, mobile-friendly layout that balanced speed, usability, and visual appeal. The final ad effectively drove traffic to Amazon's shopping pages by making the browsing journey quick and engaging.