Automotive
Digital ad creative across CTV and mobile for automotive brands — combining precision engineering aesthetics with bold, motion-forward executions.
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01 / Case Studies
Case Studies
02 / Work by Vertical
Work by Vertical
CPG
Consumer packaged goods campaigns spanning CTV, portrait, and landscape formats for household brands.
Entertainment
High-impact digital ad experiences for major entertainment and gaming properties across all formats.
Health
Thoughtful creative direction for healthcare and pharma brands — clear, confident, and human-centered.
MISC
Cross-category creative spanning fashion, finance, tech, and political — diverse executions with a unified design sensibility.
QSR
Fast-casual and quick-service restaurant campaigns — bold, appetite-driven creative built for mobile and CTV.
What Clients & Colleagues Say
Hannah takes high-level business directives and turns them into impactful creative that delivers results. Highly organized, technically skilled, and a pleasure to work with.
Doug Manson
Creative Strategist
01 / 04
03 / About
About Me.
Hannah Paik is a Los Angeles-based Creative Director with 10+ years of experience leading digital ad campaigns for global brands across automotive, CPG, entertainment, health, and QSR verticals.
She has held senior creative roles at Digital Turbine, Sabio Inc, and AdColony — managing teams, building workflows, and delivering high-impact creative from pre-sale concept through final launch.
A graduate of Art Center College of Design with a BFA in Graphic Design, Hannah is fluent in English and Korean, and has been recognized with Global SMARTIES Awards (Silver & Bronze) for mobile gaming and mobile video.
Hannah Paik
Creative Director · Los Angeles
Global SMARTIES Awards — Silver & Bronze
04 / Resume
Experience
Work History
06.2025 – Present
Big Impact Ads
Los Angeles, CA
Creative Director / Founder
06.2025 – Present
- →Founded a creative subscription studio supporting small businesses and growing brands with strategic design and marketing work.
- →Built the business model, pricing, service packages, and client workflow systems from the ground up.
- →Led the brand direction, messaging, visual identity, and website development for the business.
- →Set up core operations, including onboarding, request intake, invoicing, policies, and fulfillment processes.
- →Used AI tools to speed up research, content development, and creative workflows.
- →Built ParentPersonas.com from concept to launch, using Claude, ChatGPT, and Gemini to support research, messaging, content creation, and website planning.
11.2022 – 06.2025
Digital Turbine
Austin, TX
Associate Creative Director
07.2023 – 06.2025
Art Director
11.2022 – 07.2023
- →Improved creative and cross-team workflows to help projects run smoother and faster.
- →Managed and mentored four designers, supporting their growth and leading campaigns from pre-sale to launch.
- →Partnered with sales and account management to brainstorm ideas and create strong creative proposals for clients.
- →Researched new ad technologies and led the rollout of new products and features.
08.2018 – 11.2022
Sabio Inc
Los Angeles, CA
Sr. Art Director
08.2020 – 07.2022
Art Director
08.2018 – 08.2020
- →Led campaign strategy and managed the development of all creative units, delivering high-quality work under tight deadlines.
- →Developed custom creative solutions based on client goals and campaign performance metrics.
- →Researched, planned, and launched CTV products that supported sales growth and became some of the company's top-selling offerings.
08.2014 – 07.2018
AdColony (formerly Opera Mediaworks)
Los Angeles, CA
Technical Art Director
03.2017 – 07.2018
Sr. Interactive Designer
03.2016 – 03.2017
Interactive Designer
03.2015 – 03.2016
Jr. Interactive Designer
08.2014 – 03.2015
- →Conducted monthly training sessions to enhance team proficiency in the ad platform.
- →Led a collaborative project between creative and development teams to build an internal ad platform, resulting in annual savings of millions of dollars.
- →Successfully managed multiple high-pressure deadlines and complex campaigns requiring custom coding.
10.2011 – 08.2014
ViSalus
Los Angeles, CA
Freelance Graphic Designer
10.2011 – 08.2014
- →Provided consulting services for company branding, playing a pivotal role in building brand identities from the ground up.
- →Conceptualized and executed compelling visuals for a new product line, contributing to its successful launch.
- →Managed design projects in seven languages, including brochures, packaging, and social media assets.
- →Conducted monthly training sessions for team members to improve their use of the ad platform.
06.2006 – 08.2008
Possibly Worldwide (formerly Schematic)
Los Angeles, CA
User Interface Designer / Design Intern
06.2006 – 08.2008
- →Designed user interfaces for TV platforms including Comcast, Motorola ICE/OCAP, Yahoo! TV, Vongo, TimeWarner Cable, and SanDisk Sansa.
- →Collaborated with UX designers on major brand projects including Target and Adobe.
Education
2003 – 2006
BFA, Graphic Design
Art Center College of Design
Pasadena, CA
1999 – 2002
Studies in Fine Arts
Sung Kyun Kwan University
Seoul, South Korea
Awards
Global SMARTIES Awards — Silver
Mobile Gaming, 2018
Global SMARTIES Awards — Bronze
Mobile Video, 2018
Skills
Adobe PhotoshopAdobe IllustratorCeltraAdobe After EffectsFigmaHTML / CSSMicrosoft PowerPointGoogle SlidesGoogle Web DesignerJavaScript
Languages
Fluent in English · Native in Korean