Marketing Collateral

Overview

One Store is Korea's leading app marketplace. When Digital Turbine supported its US launch, I worked with the marketing team to create seasonal promotional design and supporting event materials. The goal was to introduce the platform in a way that felt polished, clear, and recognizable across campaigns.

Challenge

The creative needed to support seasonal promotions while keeping the One Store presence consistent from campaign to campaign. Each execution had to feel fresh, but users also needed to quickly recognize the promotion and follow the message without confusion.

Approach

I created each campaign around the mood and theme of the season, giving every promotion its own visual energy while keeping the structure familiar. This meant maintaining a consistent layout system so the information always felt easy to scan, while updating imagery and design details to match the moment.

Outcome

The final work gave the One Store launch a more cohesive visual presence across digital and event touchpoints. The campaigns felt timely and distinct, while the repeated structure helped create consistency and recognition across the full promotion series.

Overview

I led the design and production of marketing collateral for Sabio Holdings and its in-house brands: Sabio Inc., AppScience, and Vidillion. The work covered a wide range of materials used across sales, marketing, events, and internal brand communications.

Challenge

Each brand had its own identity, audience, and use cases, but the company still needed a more unified and professional overall presence. The challenge was to create materials that worked across print, digital, and live events without making the brands feel blended together or visually repetitive.

Approach

I built a flexible design system that used shared principles for layout, typography, and color structure where appropriate, then adapted those elements to fit the personality of each brand. This helped keep the materials connected while allowing Sabio Inc., AppScience, and Vidillion to maintain their own distinct look.

The work included one/two-pagers, presentations, social media graphics, event signage, backdrops, swag, and email newsletter templates. Every piece was designed for its final channel, with attention to readability, brand consistency, and practical use.

Deliverables

Business cards

Two-pagers

Event email invitation

Event T-Shirt Design

Event booth set up

Social Media Posts

Branded graphics and layouts for digital campaigns

Outcome

The final system made it easier to produce marketing materials across multiple channels while giving the company a stronger and more organized visual presence. The work helped the brands feel more polished and connected, without losing what made each one distinct.