Starbucks · Interactive Rich Media / Rewards
Starbucks for Life
Interactive card wheel experience to boost sweepstakes engagement and awareness
Client
Starbucks
Role
Creative Direction
Platform
Mobile / Rich Media
Deliverables
Interactive Rich Media Ad, Pre-sale Mockups, Interaction & Layout Direction
At a Glance
Objective
Increase awareness and engagement for the returning Starbucks for Life sweepstakes while showcasing prizes in a seasonal, on-brand experience.
Core interaction
Card wheel with swipe + auto-rotate behavior to surface prizes quickly and keep users exploring.
Key constraint
Legal requirements needed to remain accessible without overwhelming the visual design.
Outcome
A clean, interactive flow that highlights prizes, maintains brand integrity, and keeps the experience lightweight and compliant.
Video Demo
Challenge
Starbucks wanted to drive excitement for the returning Starbucks for Life sweepstakes and showcase prizes in a way that was visually appealing, easy to navigate, and consistent with seasonal branding. The experience also needed to keep users engaged while meeting legal requirements without cluttering the design.
Pre-Sale Mock Journey
I directed the creation of pre-sale mockups, providing the design assets and guiding the interactive vision to align with Starbucks' goals. The card wheel concept was the key selling point, allowing prizes to appear on swipe or auto-rotate while keeping branding strong. These mockups were instrumental in winning the campaign. Once awarded, I integrated the official brand assets and refined the layout according to Starbucks' creative guidelines before production.
Post-Sale Execution & Outcome
I directed the layout and interactive flow, ensuring the card wheel felt seamless and engaging. To create the spinning wheel effect, the green background was cropped into a circular shape, keeping the prize in focus. I also streamlined legal text with a "See Details" CTA to maintain compliance without adding visual clutter. The final ad delivered a clean, interactive experience that kept users engaged and highlighted the excitement of the sweepstakes.
Seasonal Sweepstakes Campaign
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